Almoosa Health to Boost Patient Engagement and Efficiency with Salesforce

Almoosa Health, a prominent healthcare provider in Saudi Arabia, is set to roll out Salesforce Health Cloud and Marketing Cloud as part of its digital transformation strategy. The move aims to strengthen patient communication, enhance healthcare delivery, and streamline operational processes. This initiative follows Salesforce’s recent commitment to the Saudi market, with the tech giant planning to establish a regional headquarters in Riyadh to support the growing demand for its enterprise platforms, including Agentforce.

Expansive Services Across the Eastern Province

Operating a network that includes 730 patient beds, Almoosa Health serves the Eastern Province with a comprehensive suite of medical services. These range from acute and long-term care to active rehabilitation, home healthcare, and pharmacy services. The organization has positioned itself as a key player in the regional healthcare ecosystem.

Nationwide Expansion Plans in the Pipeline

Starting in 2025, Almoosa Health plans to broaden its footprint across Saudi Arabia with major developments such as the construction of a new hospital in Khobar. This expansion is part of a broader ambition to scale its operations and elevate the standard of care by integrating cutting-edge technology into patient management and experience.

Malek Abdulaziz Almoosa, CEO of Almoosa Health, said: “As an internationally recognized healthcare provider, we are excited to deploy state-of-the-art AI-powered solutions from Salesforce to deliver the best possible engagement and health services for our patients while maximizing efficiencies across the group. This includes reducing no-shows to ensure our patients adhere to their care plans to improve their healthcare outcomes. The tools that we are deploying will enable us to build on our reputation for quality care, foster trust and collaboration with patients and support the ongoing development of Saudi Arabia’s healthcare sector in line with Vision 2030.”

Health Cloud to Unify Patient Communications

With the implementation of Salesforce Health Cloud, Almoosa Health will gain a centralized view of each patient’s journey. The platform will enable consistent communication across multiple channels—including in-person visits, WhatsApp, email, and phone—creating a unified and seamless experience for patients. This integration is expected to not only improve patient satisfaction but also reduce missed appointments and foster stronger, longer-lasting patient relationships.

Personalized Engagement Through Marketing Cloud

Salesforce Marketing Cloud will empower Almoosa Health to engage with patients at scale using targeted, personalized messaging. From tailored wellness advice to proactive health communications, the platform will help deliver the right message at the right time. The rollout is being managed in partnership with Arcsen, a trusted technology implementation partner.

Amit Khanna, SVP & GM, Salesforce Health, said: “Almoosa will demonstrate what healthcare providers can achieve by focusing on engagement and communication with patients, which are often undervalued but vitally important areas of healthcare. By gaining more visibility around patients and offering more bespoke, targeted engagements, healthcare providers can significantly improve outcomes. We look forward to working with Almoosa Health as it expands and are also excited to collaborate on deploying AI-driven solutions, including Agentforce, as a next step in improving engagement and delivering more personalized care experiences.”